Mariah RineyThought LeadershipLeave a Comment

Digital Transformation has been a buzz word for many years, and something countless companies strive for. While the phrase ‘digital transformation’ can be hard to create a concrete definition for, the general idea is that a digital transformation means updating and changing the way your company does business to make it work more efficiently, and keep up with the growing digital market. For some companies, this may mean updating their CRM system, and for others, it may mean creating a whole new AI process to alleviate strain on their human workers.

Since Digital Transformation can take many forms, it can sometimes be difficult to see it when it happens. Often, changes are subtle, and we only notice them when our once problem areas are gone. Here are some significant ways digital transformation has made your day to day life more manageable from a consumer standpoint.  

Highway to the Internet of Things (IoT) 

Volkswagen has been a name that’s hard to ignore for decades now, and it seems 2020 is no different. The automotive industry may be filled with gadgets, but rarely do people think of these machines as drivers in the IoT world. Volkswagen is changing that with a two-pronged approach.  

1) The company has stated that it plans to invest $4 billion by 2025 into their digital transformation plan. This plan includes connecting their cars to IoT. This means owners can connect their day to day electronics, like cell phones, to the car, and have packages delivered straight to the vehicle instead of a brick and mortar location. Your car will not only be something to get you from point A to point B, but an integral part of your digital fingerprint and daily life.  

2) In addition, the automotive maker hopes to jump into the ride share sector with a new platform of electric vehicles for their ‘We Share’ program.  The ‘We Share’ program hopes to open up its customer base to people not looking to own a car in the traditional manner.

Customer Service Solutions 

Intellective worked with Riverbend Government Benefits Administrators to automate workflows, decrease costs, and increase accuracy. By partnering with Intellective and IBM, Riverbend was able to overhaul their system and help millions of users, specifically those with Medicare. Leveraging IBM technology, Riverbend was able to reduce training time for new customer service reps. This ended up saving the company money in on-boarding training, and made it a smoother process for customers, overall increasing customer satisfaction. By updating it’s customer service technology, the company was able to make everyone’s lives a little easier.  

Pairing Beauty and Technology 

The cosmetic industry has been a driving force for technology for a long time, but many people don’t think of it initially. We often conjure images of our mothers standing at Lancôme counters in department stores. In reality, the beauty space drives innovation through chemistry, marketing, and now, personalized shopping experiences through AI.  

Sephora, a leading cosmetics retailer, made a radical digital transformation when it decided that technology would be showcased in their store rather than used as a secret weapon. Using mapping programs and consumer feedback, Sephora can mock- up and predict what layout of their stores will be the most successful for driving sales. In addition, Sephora has created multiple programs that allow for facial recognition to be used for a better shopping experience. This makes sense for an industry where sales are driven directly from products applied to the face, right?  

By pairing data and user experience, Sephora has been able to drive sales and consumer satisfaction at the same time. This is a great example of how proper data collection and prioritizing digital transformation can increase a company’s profits over time.  

Driving Digital Transformation

In these three examples, we’ve seen how digital transformation can be used in a variety of ways, from increasing the value of health care provided, to connecting you to the internet more efficiently, and increasing a company’s profits and user satisfaction. Digital transformation has no limiting sector, and no matter your problem, there is a solution! Talk to one of our talented technologists to help you on your digital transformation journey with Intellective.  

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