Salesforce is one of the giants in customer relationship management (CRM) tools. But for every great legend, there are holes in their story that can make them cumbersome to work … Read More
Why Your Customers’ Journey is Everything
It amazes me how so many companies still lose sight of their customers – not just who they are, but what they want and how they want it. In the past, it … Read More
Enhancing Customer Experience Through CRM Optimization
Have you ever read an unfavorable tweet about your company’s customer service? Did it elevate your heart rate when you realized it was a negative recount of the experience? Was … Read More
5 Ways to Improve Customer Interactions Within Salesforce
Recent years have steered the insurance and financial service industries in a consistent direction: the need to create positive experiences at every step of the customer journey. As business moves faster, … Read More